Conventions of TV spots
The TV spots below are very similar to each other in terms of conventions and they differ greatly from the teaser trailers that I analysed previously.
DeadPool 2 -
BlacKKKlansman -
Avengers Infinity War
The majority of TV spots are unlike teaser trailers since rather than 'teasing' the audience they are a final appeal to draw in viewers, previewed on television shortly before the movie is due to release rather than teaser trailers, often released over a year before the film is scheduled to appear in cinemas.
TV spots also differ from other trailers by, rather than only exposing segments of a movie's plot to create suspense, releasing a very brief run-down of the entire movie. This often means TV spots since being restricted to a time limit of just 30 seconds, are very fast-paced. The three TV spots I have used as an example are all roughly 30 seconds long and are a detailed summary of the entire movie's plot (leaving out crucial plot-twists and major reveals for the final viewing of the entire movie to preserve that 'shock factor' for the audience).
Like previously mentioned, teaser trailers are often published up to a year in advance of the film's final release, therefore don't contain a specific date, but a rough estimate like 'coming this summer', whereas a TV spot is released shortly before the film is set to be released therefore contains an exact date, for example, the Deadpool 2 TV spot has 'August 18' and the BlacKKKlansman TV spot has 'in theatres August 10th'.
Consistent conventions of TV spots include:
DeadPool 2 -
BlacKKKlansman -
Avengers Infinity War
The majority of TV spots are unlike teaser trailers since rather than 'teasing' the audience they are a final appeal to draw in viewers, previewed on television shortly before the movie is due to release rather than teaser trailers, often released over a year before the film is scheduled to appear in cinemas.
TV spots also differ from other trailers by, rather than only exposing segments of a movie's plot to create suspense, releasing a very brief run-down of the entire movie. This often means TV spots since being restricted to a time limit of just 30 seconds, are very fast-paced. The three TV spots I have used as an example are all roughly 30 seconds long and are a detailed summary of the entire movie's plot (leaving out crucial plot-twists and major reveals for the final viewing of the entire movie to preserve that 'shock factor' for the audience).
Like previously mentioned, teaser trailers are often published up to a year in advance of the film's final release, therefore don't contain a specific date, but a rough estimate like 'coming this summer', whereas a TV spot is released shortly before the film is set to be released therefore contains an exact date, for example, the Deadpool 2 TV spot has 'August 18' and the BlacKKKlansman TV spot has 'in theatres August 10th'.
Consistent conventions of TV spots include:
- Brief showing of production company logos at the beginning of the TV spot
- Fast paced editing
- Multiple taglines throughout the TV spot
- Images from across the entire movie
- Exciting shots, often containing action or 'eye candy'
- Dramatic music
- Impact sound
- Snippets of dialogue taken from across the movie
- certificate
- specific release date
- social media links and website
- voice over man
- Sometimes includes names of director/cast
- Critically acclaimed reviews
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