Horror film trailer analysis - You're next

The third trailer I'm looking at is from the 2013 horror film 'You're next'.

The trailer contains the following conventions typical of the horror genre:

• The story unfolds in an isolated setting.
• Loosely framed shots showing vulnerability.
• High angled shots showing vulnerability.
• The font used is serif.
• Shots that seem like point of view shots that feel like the characters are being watched.
• Often horror trailers will begin with equilibrium reflected in the slow pace of the editing and non threatening music (before this is disrupted) halfway through the trailer.
• Scenes set at night.
• Low-key lighting.
• Sinister impact sounds.
• A tag line which suggests disruption.
• Fades to white as editing transitions.
• Close ups of screaming face showing the fear of the characters.
• Props being weapons in this case a crossbow and a knife.
• Scenes of violence and torture.
• Low angled shots of the monster character types making them look sinister and threatening.
• Eroded title font.
• A tag line which suggests genre with the pronoun 'you'.
• Hand held camera work.
• The title itself suggests a horror genre implying the audience are under attack.