Horror film trailer analysis - Blair Witch

The first trailer I am analysing is TV spot for the 2016 horror movie Blair Witch.

There are a number of clear indications that this trailer belongs to the horror genre including:

• Sinister and unsettling impact sounds.
• Isolated setting - shots of a forest is typical of the horror genre.
• Loosely framed shots making the characters appear vulnerable.
• High angled shots again make the characters look vulnerable.
• Muted colour pallet is typical of the horror genre
• Low-key lighting creating a sinister and unsettling effect.
• Shots that show scared figure behaviour.
• A tag line that directly addresses the audience using the personal pronoun 'you'.
• Handheld camera work.
• Scenes of torture and violence.
• The title of the film makes an obvious reference to the horror genre through the word 'witch'.
• The serif font with sharp feet which is broken and eroded is typical of the fonts used in the horror genre.
• The 'R' certificate is typical of the rating for horror films.
• Sinister voice over at the end of the trailer.