Horror film trailers - Introduction

Now that I have decided to create a marketing campaign for a horror film I'm going to look at five trailers from the genre. During this analysis I am going to focus on the ways that conventions of trailers are presented in relation to genre.

The trailers, TV spots and teasers I will analyse are from the following horror movies.

Blair Witch (TV spot)

Heretiks (Theatrical trailer)

You're Next (Theatrical trailer)

Get Out (Theatrical trailer)

The Babadook (Theatrical trailer)