Genre Poster Analysis - 2 The Conjuring 2

The poster for 'The Conjuring 2' uses many techniques and conventions that are associated with the horror genre. These include:

• There is a reference to previous critically-acclaimed films created by the same director, James Wan, "from the director of 'The Conjuring' and 'Insidious'.
• There is lowkey lighting using only muted colours, there is only a cold-blue colour used throughout.
• It appears to take place within a haunted house, showing a silhouette of a levitating child as the central image, a typical role within the genre.
• The text at the top writes 'The next TRUE STORY', adding an additional layer of terror.
• The name of the film features terror, the performance of magic tricks within a religious context, understood by the cross displayed in the centre of the poster.
• The font used in the title uses serif, a classic feature in horror films.
• The bright unnatural light beaming into the window suggests a supernatural element, adding to the sinister effect.