Genre Poster Analysis - 4 Don't Breathe

The poster for 'Don't Breath' uses many techniques and conventions that are associated with the horror genre. These include:

• Reference to other horror films, the text above the title states "from the director of Evil Dead".
• The title 'Don't Breathe' is written in a serif font, a typical convention of the horror genre. The font used is also an eroded font, again, typical of the horror genre.
• There is a tagline in the centre of the poster adding suggesting a supernatural presence.
• The colours used throughout the poster are all muted colours/tones using only greys, blues and blacks.
• The central dominant image is of an old house with a silhouette in a window alluding to a ghostly presence, adding an additional sinister element.
• The central image consists of children, a typical character type within the horror genre.