Genre Poster Analysis - 5 The Forest

The poster for 'The Forest' uses many techniques and conventions that are associated with the horror genre. These include:

• The font used for the film's title is serif and slightly eroded/distorted.
• Although the poster involves lighter elements than the typical horror film poster, all colours are still heavily muted.
• The dominant central image features a young girl, two typical conventions of character types within horror films. The first one being someone younger, the second being a girl, typically seen as vulnerable.
• Below the forest flaw are skeletons, adding an additional layer of horror since connoting death.
• The tagline is a strong instruction, implying horror and danger reading 'DO NOT LEAVE THE PATH'.
• The fog used within the image adds an element of mystery therefore.