Other ways my film will be marketed

Although my film is not actually being produced, if it were a legitimate film, there would be various other methods and processes I would need to complete. Here is a compilation of other lengths I would need to go through.

There would be additional trailers, although I am only creating two TV spots, a legitimate film would not only have up to four to five TV spots, but numerous theatrical trailers as well. Some movies will even release a trailer after the film has been published including reviews on the trailer , showing wide critical acclaim. For example, for the movie 'Us', there were numerous different trailers:

Theatrical trailer
TV spot
TV spot 2
TV spot 3
TV spot 4
TV spot 5

I have made a single poster for the film I have created, however, an actual film would create multiple different posters. For example, the film 'Us' has multiple different posters:

An actual film include an entire viral marketing campaign, this stretches across all different platforms of social media. Films usually have their own instagram account, twitter account and facebook page along with a website, constantly updating viewers about the upcoming release of the movie.

Instagram

Twitter

Facebook

Website

There would most probably be some form of merchandise connected with the film, this can range from a soundtrack to action figures. This is a way of creating synergy, getting people to purchase merchandise increasing revenue. Here is the soundtrack used on 'Us':

'Us' sound track

On an official film a press-pack would be put together for all the numerous media outlets, these would consist of a compilation of pictures of all the different characters that the film company would prefer new sources using. The images within a press-pack tend to entice viewers to come see the film.

Although the premier hasn't occurred for 'Us' as of yet, before the movie comes out there would be a premier and chat show interviews which would all grab the attention of the attention.